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Growth Buyouts in the
Enterprise Software Market

Our Mission

Passion for Excellence

At Luminate, our focus is your potential. We are invigorated by realizing high-growth goals and scaling some of the most promising global SaaS companies.

Our mission is to be a private equity firm that provides tactical, company-specific execution as your side-by-side partner. We make concentrated investments so that we can spend more time with each company.

We also try to minimize the distraction of the transaction from running the business. Our view is that when it comes to getting a deal done, simple, fast and certain are best.

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Our Philosophy

Driving Consistent Growth

We target enterprise SaaS companies with true product-market fit with high retention customers that receive real return on investment from the software. As a result, we underwrite scalable growth and do not believe that cost reduction leads to value creation.

We are currently making investments out of our most recent fund, which has $1 billion in committed capital.

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relentless value creation

Go-to-market strategies
Operational enhancement to advance the core business model
Sales and marketing to increase lifetime customer value
Market segmentation and increasing market share
Building distribution channels
Expanding into new geographies and adjacencies
Operating discipline to improve profitability
Augmenting and supporting leadership
Acquisitions and integration

Portfolio

Luminate Companies

Luminate’s current portfolio represents a diverse collection of exciting platform software investments. We are both proud and humbled to work alongside the management teams of these companies in achieving results for them, their employees, and our investors.

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TEAM

About Us

Relatable and reliable – that’s our ethos.
Your goals and our goals are intertwined, and we won’t rest until we have brought every bit of our expertise, analytical approach, and deep set of resources to bear in driving results.

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Luminate Team

Andrew Baldwin

Andrew Baldwin

Partner

Andrew Baldwin is a Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Andrew focused on venture debt and venture equity investing at Western Technology Investment (WTI).  Earlier in his career, he worked in private equity at BDT Capital Partners and in the Bank Debt Portfolio Group at Goldman, Sachs & Co. He graduated from Indiana University with an B.S. in Finance and received an M.B.A. from the Stanford University Graduate School of Business.

Andrew serves on the boards of LiquidFrameworks and MSI Data.

Hollie Haynes

Hollie Haynes

Founder & Managing Partner

Hollie Moore Haynes is the Founder and Managing Partner of Luminate Capital Partners and is based in San Francisco, CA. Prior to founding Luminate, Hollie focused on software private equity investing at Silver Lake.  Earlier in her career she worked in private equity at Hellman & Friedman and in investment banking at Morgan Stanley & Co. She graduated from Harvard University with an A.B. in Economics and received an M.B.A. from the Stanford University Graduate School of Business.  

Hollie serves on various boards in the Luminate portfolio.

Kate Scott

Kate Scott

CFO

Kate is the CFO at Luminate and is based in San Francisco, CA. Prior to joining Luminate, she worked in finance and compliance with Western Technology Investment (WTI). Prior to WTI, she was with Deloitte & Touche in both the audit group in London, England and the mergers & acquisitions accounting group in San Francisco. Kate holds a B.A. in Political Science from the University of California, Berkeley and a M.Sc. in European Political Economy from The London School of Economics. She is a chartered accountant in England and Wales.

Dave Ulrich

Dave Ulrich

Partner

Dave Ulrich is a Partner at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Dave was an investment professional at Mainsail Partners. Prior to Mainsail, Dave was a technology investment banker at RBC Capital Markets. Dave received his M.A. in Finance and his B.A. in Economics from Claremont McKenna College.

Dave serves on the boards of Axonify, Compliance & Risks, Conexiom, Quantivate, StarCompliance, Thought Industries and Fintech (observer), and previously served on the board of AutoQuotes.

Erica Fischer-Colbrie

Erica Fischer-Colbrie

Senior Associate

Erica Fischer-Colbrie is a Senior Associate at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Erica was an investment professional at Spectrum Equity. Prior to her role at Spectrum, Erica supported channel sales teams at Intuit in her role as a senior financial analyst, and has also previously worked as a technology investment banker. Erica received her B.S.E. in Electrical and Computer Engineering from Duke University.

Mark Foreman

Mark Foreman

Associate

Mark Foreman is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Mark graduated from the University of Georgia Honors Program with a B.B.A. in Finance and a minor in Mathematics.

Max Horland

Max Horland

Associate

Max Horland is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Max was a technology investment banker at Citigroup and JP Morgan. Max graduated with distinction from Stanford University with a B.A. in Economics and minor in Spanish.

Cassie McHenry

Cassie McHenry

Associate

Cassie McHenry is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Cassie was an associate at District Capital Partners, a software focused investment bank. Prior to District Capital Partners, Cassie was a technology investment banker at Citizens M&A Advisory (formerly Bowstring Advisors). Cassie graduated from Washington and Lee with a B.S. in Business Accounting and French.

OPERATING PARTNERS *

Mark Haidet

Mark Haidet

Operating Partner

Mark Haidet is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Mark founded and served as CEO of Orderly, a restaurant technology company and co-founded the restaurant group Takorea. He was also a founding partner of Actuate Partners, a technology investment group and advisor to Silver Lake. Earlier in his career he held various positions including CFO at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry before being acquired by NCR. Mark began his career as a management consultant and accountant with Arthur Andersen. Mark received his B.S. in Accounting at Miami University.

Mark serves on the board of Compliance & Risks, and previously served on the boards of AMTdirect, AutoQuotes, Oversight Systems, and StarCompliance.

Scott Kingsfield

Scott Kingsfield

Operating Partner

Scott Kingsfield is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA.  Prior to Luminate, Scott served as President of the Retail Division at NCR. Before joining NCR he held multiple executive roles at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry. Scott began his career as a management consultant  with Arthur Andersen and Price Waterhouse. Scott received his B.A. in Finance from Georgia State University.

Scott serves on the boards of Axonify, Fintech, Oversight Systems, StarCompliance, Conexiom, Quantivate and PDI, and previously served on the board of AutoQuotes.

Chris Murphy

Chris Murphy

Operating Partner

Chris Murphy is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Chris served as the Chief Revenue Officer of BlackLine, where he led the go to market team in revenue growth from $40M to more than $200M in 4 years and helped lead the company through a successful IPO. Chris also spent 10 years at Infor where he was a cross functional executive and played a key role as the company grew from $130M to over $2B in sales and became the 3rd largest application software company. Chris held previous leadership positions in other companies including Platinum Technology, divine, inc, Information Resources Inc. and Melita International. He received his undergraduate education from the University of South Carolina and has an MBA from DePaul University.

Chris serves on the boards of Axonify and Thought Industries, and previously served on the boards of AMTdirect and Oversight Systems.

Mark Pierce

Mark Pierce

Operating Partner

Mark Pierce is an Operating Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Mark was CEO of MarketLive, an eCommerce software platform provider.  Mark previously led PRA, an application development and consulting firm focused on the retail sector, and was an EVP at marchFIRST.  Earlier in his career, Mark was a Partner at Prophet Brand Strategy and an executive at Accenture and Procter and Gamble. Mark received his B.S. in Mechanical Engineering from California Polytechnic State University at San Luis Obispo, and an M.B.A. from Saint Mary’s College.

Mark serves on the boards of Conexiom, LiquidFrameworks, and MSI Data, and previously served on the board of Comply365.

* Operating Partners are independent contractors that are advisors to Luminate Capital Partners and its portfolio companies. They are neither employees nor affiliates of Luminate Capital Partners entities.

LATEST NEWS

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ServiceMax Completes Acquisition of LiquidFrameworks

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Conexiom Announces $130M Growth Investment From Warburg Pincus

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ServiceMax Acquires LiquidFrameworks to Advance Field Service Management Solutions In the Energy Sector

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Compliance & Risks and Luminate Capital Partners Announce Strategic Investment

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Luminate Capital Partners Announces Sale of AutoQuotes

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Luminate Capital Partners Closes $1 Billion Fund III

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Luminate Capital Partners Makes Strategic Investment in Axonify

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Luminate Capital Partners Announce Sale of AMTdirect

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Luminate Capital Partners Announces Sale of Comply365

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StarCompliance Announces Significant Growth Investment from Marlin Equity Partners

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TCV Makes Strategic Growth Investment in Global Spend Management Leader Oversight

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Conexiom Announces $40M Strategic Growth Investment From ICONIQ Capital

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Quantivate and Luminate Capital Partners Announce Strategic Growth Investment

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MSI Data and Luminate Capital Partners Announce Strategic Growth Investment

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Thought Industries and Luminate Capital Partners Announce Strategic Growth Investment

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Dealmaker of the Year: Hollie Haynes, Luminate Capital Partners

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Luminate Capital Partners Announces Completion of Oversubscribed Sophomore Fund With $425 Million of Capital Commitments

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LiquidFrameworks and Luminate Capital Partners Announce Transaction

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AutoQuotes and Luminate Capital Partners Announce Strategic Investment

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AMTdirect Announces the Acquisition of NETfacilities

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Financial Information Technologies Announces Strategic Investment from TA Associates

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Conexiom and Luminate Capital Partners Announce Strategic Growth Investment

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AMTdirect and Luminate Capital Announce Strategic Investment

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StarCompliance and Luminate Capital Announce Strategic Investment

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Luminate One of Ten Young and Thriving Firms to Watch

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Luminate Capital and Comply365 Announce Strategic Investment

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Luminate Capital Partners Announces Closing of Inaugural Fund with more than $265 Million of Capital Commitments

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Fintech and Luminate Capital Announce Strategic Investment

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Luminate Capital Partners Invests in Oversight Systems to Drive Global Growth Strategy

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TA Associates Announces Strategic Growth Investment in PDI

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Trailblazers: Ten women pioneering new paths in private equity

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Private Equity’s Women to Watch: Fifteen Female Influencers

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The Most Influential Women in Mid-Market M&A

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PDI Management and Luminate Capital Partners Acquire PDI

Contact

1 Letterman Drive, Suite CM 500
San Francisco, CA 94129