Our Team

Hollie Haynes
Hollie Moore Haynes is the Founder and Managing Partner of Luminate Capital Partners and is based in San Francisco, CA. Prior to founding Luminate, Hollie focused on software private equity investing at Silver Lake. Earlier in her career she worked in private equity at Hellman & Friedman and in investment banking at Morgan Stanley & Co. She graduated from Harvard University with an A.B. in Economics and received an M.B.A. from the Stanford University Graduate School of Business.
Hollie serves on the boards of Luminate’s companies.
Investment Team

Dave Ulrich
Dave Ulrich is a Partner at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Dave was an investment professional at Mainsail Partners. Prior to Mainsail, Dave was a technology investment banker at RBC Capital Markets. Dave received his M.A. in Finance and his B.A. in Economics from Claremont McKenna College.
Dave serves on the board of StarCompliance, Quantivate, Thought Industries, AutoQuotes and Conexiom and as a Fintech Board Observer.

Andrew Baldwin
Andrew Baldwin is a Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Andrew focused on venture debt and venture equity investing at Western Technology Investment (WTI). Earlier in his career, he worked in private equity at BDT Capital Partners and in the Bank Debt Portfolio Group at Goldman, Sachs & Co. He graduated from Indiana University with an B.S. in Finance and received an M.B.A. from the Stanford University Graduate School of Business.

Erica Fischer-Colbrie
Erica Fischer-Colbrie is a Senior Associate at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Erica was an investment professional at Spectrum Equity. Prior to her role at Spectrum, Erica supported channel sales teams at Intuit in her role as a senior financial analyst, and has also previously worked as a technology investment banker. Erica received her B.S.E. in Electrical and Computer Engineering from Duke University.

Mark Foreman
Mark Foreman is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Mark graduated from the University of Georgia Honors Program with a B.B.A. in Finance and a minor in Mathematics.

Max Horland
Max Horland is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Max was a technology investment banker at Citigroup and JP Morgan. Max graduated with distinction from Stanford University with a B.A. in Economics and minor in Spanish.

Joey Maloney
Joey Maloney is the Vice President of Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Joey was a technology investment banker at Arbor Advisor and a management consultant at Waterstone Management Group. Joey graduated from the University of Southern California with a B.A. in International Business.

Cassie McHenry
Cassie McHenry is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Cassie was an associate at District Capital Partners, a software focused investment bank. Prior to District Capital Partners, Cassie was a technology investment banker at Citizens M&A Advisory (formerly Bowstring Advisors). Cassie graduated from Washington and Lee with a B.S. in Business Accounting and French.
Administrative Team

Kate Scott
Kate is the CFO at Luminate and is based in San Francisco, CA. Prior to joining Luminate, she worked in finance and compliance with Western Technology Investment (WTI). Prior to WTI, she was with Deloitte & Touche in both the audit group in London, England and the mergers & acquisitions accounting group in San Francisco. Kate holds a B.A. in Political Science from the University of California, Berkeley and a M.Sc. in European Political Economy from The London School of Economics. She is a chartered accountant in England and Wales.
Operating Partners

Scott Kingsfield
Scott Kingsfield is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Scott served as President of the Retail Division at NCR. Before joining NCR he held multiple executive roles at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry. Scott began his career as a management consultant with Arthur Andersen and Price Waterhouse. Scott received his B.A. in Finance from Georgia State University.
Scott serves on the boards of AutoQuotes, Fintech, Oversight Systems, StarCompliance, Conexiom, Quantivate and PDI.

Mark Pierce
Mark Pierce is an Operating Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Mark was CEO of MarketLive, an eCommerce software platform provider. Mark previously led PRA, an application development and consulting firm focused on the retail sector, and was an EVP at marchFIRST. Earlier in his career, Mark was a Partner at Prophet Brand Strategy and an executive at Accenture and Procter and Gamble. Mark received his B.S. in Mechanical Engineering from California Polytechnic State University at San Luis Obispo, and an M.B.A. from Saint Mary’s College.
Mark serves on the board of LiquidFrameworks, Comply365, Conexiom and MSI Data.

Mark Haidet
Mark Haidet is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Mark founded and served as CEO of Orderly, a restaurant technology company and co-founded the restaurant group Takorea. He was also a founding partner of Actuate Partners, a technology investment group and advisor to Silver Lake. Earlier in his career he held various positions including CFO at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry before being acquired by NCR. Mark began his career as a management consultant and accountant with Arthur Andersen. Mark received his B.S. in Accounting at Miami University.
Mark serves on the boards of AutoQuotes, Oversight Systems, StarCompliance and AMTdirect.

Chris Murphy
Chris Murphy is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Chris served as the Chief Revenue Officer of BlackLine, where he led the go to market team in revenue growth from $40M to more than $200M in 4 years and helped lead the company through a successful IPO. Chris also spent 10 years at Infor where he was a cross functional executive and played a key role as the company grew from $130M to over $2B in sales and became the 3rd largest application software company. Chris held previous leadership positions in other companies including Platinum Technology, divine, inc, Information Resources Inc. and Melita International. He received his undergraduate education from the University of South Carolina and has an MBA from DePaul University.
Chris serves on the boards of Oversight Systems, AMTdirect and Thought Industries.
Community Leaders

Paul Austin
Paul Austin is the Community Liaison for Luminate Capital and is the Executive Director of PLAY, a non-profit organization based in Marin County that seeks to promote unification of communities through collective activities. Prior to joining Luminate and founding PLAY, Paul was the Recreation Director of the Marin City Community Services District. As Community Liaison, Paul fosters partnerships and programs that bridge different cultures and socioeconomic backgrounds. Paul holds a B.A. in Psychology from Dominican University.
Our Team

Hollie Haynes
Hollie Moore Haynes is the Founder and Managing Partner of Luminate Capital Partners and is based in San Francisco, CA. Prior to founding Luminate, Hollie focused on software private equity investing at Silver Lake. Earlier in her career she worked in private equity at Hellman & Friedman and in investment banking at Morgan Stanley & Co. She graduated from Harvard University with an A.B. in Economics and received an M.B.A. from the Stanford University Graduate School of Business.
Hollie serves on the boards of Luminate’s companies.
Investment Team

Dave Ulrich
Dave Ulrich is a Partner at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Dave was an investment professional at Mainsail Partners. Prior to Mainsail, Dave was a technology investment banker at RBC Capital Markets. Dave received his M.A. in Finance and his B.A. in Economics from Claremont McKenna College.
Dave serves on the board of StarCompliance, Quantivate, Thought Industries, AutoQuotes and Conexiom and as a Fintech Board Observer.

Andrew Baldwin
Andrew Baldwin is a Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Andrew focused on venture debt and venture equity investing at Western Technology Investment (WTI). Earlier in his career, he worked in private equity at BDT Capital Partners and in the Bank Debt Portfolio Group at Goldman, Sachs & Co. He graduated from Indiana University with an B.S. in Finance and received an M.B.A. from the Stanford University Graduate School of Business.

Erica Fischer-Colbrie
Erica Fischer-Colbrie is a Senior Associate at Luminate Capital Partners and is based in San Francisco. Prior to joining Luminate, Erica was an investment professional at Spectrum Equity. Prior to her role at Spectrum, Erica supported channel sales teams at Intuit in her role as a senior financial analyst, and has also previously worked as a technology investment banker. Erica received her B.S.E. in Electrical and Computer Engineering from Duke University.

Mark Foreman
Mark Foreman is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Mark graduated from the University of Georgia Honors Program with a B.B.A. in Finance and a minor in Mathematics.

Max Horland
Max Horland is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Max was a technology investment banker at Citigroup and JP Morgan. Max graduated with distinction from Stanford University with a B.A. in Economics and minor in Spanish.

Joey Maloney
Joey Maloney is the Vice President of Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Joey was a technology investment banker at Arbor Advisor and a management consultant at Waterstone Management Group. Joey graduated from the University of Southern California with a B.A. in International Business.

Cassie McHenry
Cassie McHenry is an Associate at Luminate Capital Partners and is based in San Francisco, CA. Prior to joining Luminate, Cassie was an associate at District Capital Partners, a software focused investment bank. Prior to District Capital Partners, Cassie was a technology investment banker at Citizens M&A Advisory (formerly Bowstring Advisors). Cassie graduated from Washington and Lee with a B.S. in Business Accounting and French.
Administrative Team

Kate Scott
Kate is the CFO at Luminate and is based in San Francisco, CA. Prior to joining Luminate, she worked in finance and compliance with Western Technology Investment (WTI). Prior to WTI, she was with Deloitte & Touche in both the audit group in London, England and the mergers & acquisitions accounting group in San Francisco. Kate holds a B.A. in Political Science from the University of California, Berkeley and a M.Sc. in European Political Economy from The London School of Economics. She is a chartered accountant in England and Wales.
Operating Partners

Scott Kingsfield
Scott Kingsfield is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Scott served as President of the Retail Division at NCR. Before joining NCR he held multiple executive roles at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry. Scott began his career as a management consultant with Arthur Andersen and Price Waterhouse. Scott received his B.A. in Finance from Georgia State University.
Scott serves on the boards of AutoQuotes, Fintech, Oversight Systems, StarCompliance, Conexiom, Quantivate and PDI.

Mark Pierce
Mark Pierce is an Operating Partner at Luminate Capital Partners and is based in San Francisco, CA. Prior to Luminate, Mark was CEO of MarketLive, an eCommerce software platform provider. Mark previously led PRA, an application development and consulting firm focused on the retail sector, and was an EVP at marchFIRST. Earlier in his career, Mark was a Partner at Prophet Brand Strategy and an executive at Accenture and Procter and Gamble. Mark received his B.S. in Mechanical Engineering from California Polytechnic State University at San Luis Obispo, and an M.B.A. from Saint Mary’s College.
Mark serves on the board of LiquidFrameworks, Comply365, Conexiom, and MSI Data.

Mark Haidet
Mark Haidet is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Mark founded and served as CEO of Orderly, a restaurant technology company and co-founded the restaurant group Takorea. He was also a founding partner of Actuate Partners, a technology investment group and advisor to Silver Lake. Earlier in his career he held various positions including CFO at Radiant Systems, which was known as the leading provider of technology solutions to the retail and hospitality industry before being acquired by NCR. Mark began his career as a management consultant and accountant with Arthur Andersen. Mark received his B.S. in Accounting at Miami University.
Mark serves on the boards of AutoQuotes, Oversight Systems, StarCompliance and AMTdirect.

Chris Murphy
Chris Murphy is an Operating Partner at Luminate Capital Partners and is based in Atlanta, GA. Prior to Luminate, Chris served as the Chief Revenue Officer of BlackLine, where he led the go to market team in revenue growth from $40M to more than $200M in 4 years and helped lead the company through a successful IPO. Chris also spent 10 years at Infor where he was a cross functional executive and played a key role as the company grew from $130M to over $2B in sales and became the 3rd largest application software company. Chris held previous leadership positions in other companies including Platinum Technology, divine, inc, Information Resources Inc. and Melita International. He received his undergraduate education from the University of South Carolina and has an MBA from DePaul University.
Chris serves on the boards of Oversight Systems, AMTdirect and Thought Industries.
Community Leaders

Paul Austin
Paul Austin is the Community Liaison for Luminate Capital and is the Executive Director of PLAY, a non-profit organization based in Marin County that seeks to promote unification of communities through collective activities. Prior to joining Luminate and founding PLAY, Paul was the Recreation Director of the Marin City Community Services District. As Community Liaison, Paul fosters partnerships and programs that bridge different cultures and socioeconomic backgrounds. Paul holds a B.A. in Psychology from Dominican University.